Few CEOs would argue that their corporate reputation isn’t one of their company’s most precious assets.

However, understanding the value it contributes and how to maximize it has always been seen as an impossible goal.

Reputation Dividend addresses that.

Reputation Dividend analytics enable business leaders to:

  • See exactly how much shareholder value their company’s corporate reputation is adding.
  • Identify the messaging priorities for securing and growing its value.

Reputation under-performance leaves money on the table; $590m per company in the S&P500

... $4,085bn of shareholder value in the S&P 500, £588bn of value in the
FTSE 100

Corporate reputations accounting for 21% to 27% of company value in leading US and UK indices