Few CEOs would argue that their corporate reputation isn’t one of their company’s most precious assets.

However, understanding the value it contributes and how to maximize it has always been seen as an impossible goal.

Reputation Dividend finally addresses that.

Reputation Dividend analytics enable business leaders to:

  • See exactly how much shareholder value their company’s corporate reputation is adding.
  • Identify the messaging priorities for securing and growing its value.

Investment community increasingly favouring companies geared for the economic upswing.

Walt Disney takes a bite out of Apple to claim the most value impacting reputation in the US.

21% of shareholder value in the S&P500 accounted for by reputation assets worth $3,693bn.